Budweiser Brewing Group UK&I launches programme to support on-trade during COVID-19 closures.
‘Save Pub Life’ encourages pubgoers to purchase gift cards to be used in their local pub when it re-opens.
The scheme is open to pubs, bars and restaurants across Great Britain from Friday 27 March.
Budweiser Brewing Group pledges to match contributions, aiming to funnel at least £1m of prompt financial support into the sector.
HOW WILL IT WORK?
- Consumers will visit the website and purchase a voucher for a specific bar or pub.
- The bar or pub will immediately receive the gift card amount purchased by the consumer. BBG UK&I will then match the gift card amount.
- Later this year, consumers can spend their original voucher amount at the bar or pub they chose online e.g. Consumer buys £20 gift card BBG UK&I match £20, the pub receives £40, the consumer can redeem £20.
If you want to read more, please check out the Budweiser Brewing Group website.